- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

- As seen on 'Dragons Den' - Est 2013 - British Award Winning Denise Anstey - 

Custom Dog Sweatshirts

Discover the details that set us apart. We are a passionate team of dog enthusiasts and owners who faced challenges in finding products that met our needs so we were inspired to create items which filled those gaps. Embracing a unique approach we manually design and embroider custom dog sweatshirts also known as pet portrait sweatshirts alongside our ready to wear items.

How your portrait is made

Every custom dog sweatshirt starts with your photo. Here is what happens from the moment you place your order to the moment it arrives at your door.

  1. Hand-illustrated digitising — Your dog's photo is hand-illustrated and converted into an embroidery file by our in-house team. Each design is drawn individually, not auto-generated, so the character and markings that make your dog unique are faithfully captured in every stitch.
  2. Crafted in our North Devon studio — Once the design file is approved, it is embroidered in our studio in North Devon. We control every step of production, which means consistent quality and no outsourced guesswork.
  3. Your order, fulfilled — After embroidery and quality checking, your sweatshirt is carefully packaged and dispatched to you.

Find out more how to order below:

  • Dogs Photo

    We usually ask for 3 clear photos from different angles with a description of the dog

    Look at our Embroidery page 
  • Digitising into Stitches

    We then manually digitise your design from your photo rather than auto digitising so nothing is left to chance.

    Check out how we do this 
  • Final Dog Embroidered Sweatshirt

    We then embroider this onto a lovely quality sweatshirt and send it to you with love. Take a look at our other available sweatshirts

    Take a Look at our Online Shop 
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🐕If you would like to discuss Customisation please follow these simple steps:

🐾 The Bespoke Custom Pet Portrait Studio

Your Best Friend, Captured in Wearable Textile Art

Transform your absolute favourite photo of your pet into a breathtaking, densely stitched embroidered masterpiece. Designed and individually crafted in our Devon studio, our custom pet portraits are trusted by pet parents and dog show enthusiasts across the UK.Our Exclusive Process:

  • 100% Manual Digitisation: We never use cheap, automated AI converters. Your pet's unique eyes, fur texture, and expression are mapped out stitch-by-stitch by British Female Innovator Denise Anstey.
  • Limited Availability: To maintain an immaculate level of detail, we only accept 5 bespoke commissions per month worldwide.

How to Secure Your Commission: Because true art cannot be rushed, we do not take automated orders for this service.

  1. Enquire: Click the button below to email us at enquiries@heartfelt-products.com.
  2. Send Photos: Include 3 clear, well-lit photos of your dog from different angles.
  3. Consultation: We will personally review your photo, confirm current waitlist availability, and discuss your ideal garment colour.

About proofs and previews: 

We supply either a digital proof or test sew out before production begins in the event of a revision being required. Our hand-illustrated digitising process and in-house quality checks are designed to reproduce your photo accurately from the outset. If you have specific markings or colouring you would like us to pay particular attention to, please add a note at checkout — we will make sure those details are reflected in the finished embroidery.

Bespoke commissions start from £125.00.Enquire About a Custom Portrait

  • Designing a Design


    Every design is hand-digitised using professional software — never
    auto-generated — so we can capture the detail and personality that makes each piece special.

  • Test Stitching

    We stitch out on a sweatshirt type fabric to test the design until we get it right

  • Finished Dog Embroidery Sweatshirt

    We are fully in control of the process from idea, conception to finished garment.

🦴Discover the details that set us apart 🦴

As a passionate team of dog enthusiasts, we faced challenges in finding 
products that truly met our needs, which inspired us to create items that bridge those gaps. Embracing a unique approach, we provide a diverse range of sizes and the option for custom manufacturing to perfectly suit your furry friend.

At our North Devon Studio, we craft an expanding selection of products. 
Additionally, we enhance pre-purchased items through techniques like 
machine embroidery, heat transfer vinyl, sublimation, and screen printing, allowing us to personalize products to make them uniquely yours. We aim to create special items that you'll cherish. Quality is our top priority, and we pour our hearts into every project. Because we, along with our dogs, truly deserve it.

💕Our heart is truly in everything we do.💕